« Sustainable fashion, also called eco fashion, is a part of the growing design philosophy and trend of sustainability, the goal of which is to create a system which can be supported indefinitely in terms of environmentalism and social responsibility.»
Sustainable fashion is part of the sustainable design concept; it is an approach of fashion where creations are made in agreement with the sustainable development requirements. Sustainable fashion implies a responsible method of production, using eco-friendly, organic, recycled or upcycled materials and fabrics. The environmental impact of fashion has been very important over the past decades, as the demand has been strongly increasing. Sustainable fashion offers a solution to the traditional fashion market using -for example- the leftovers of the traditional production to create other upcycled items.
Fashion is sustainable if it is locally made as it will lower the environmental footprint as well as boosting employment in local communities. Other criteria are ethical production, which means that employees are treated fairly and work in stable and safe working environment with fair compensation. As can be seen in all Moorbi products which use the method of upcycled materials it needs to minimize the environmental impact. Another feature in those sustainable fashion products is the made to last element which is extremely important to Moorbi, its designers and sustainable living.